Lloyd’s of London, the world’s biggest insurance marketer, has reported that America Ferrera, the star of the hit television show “Ugly Betty,” has her smile insured for a whopping $10 million. Lloyd’s of London has a lengthy record of providing unusual insurance coverage for celebrities, including insuring Rolling Stones guitarist Keith Richards’ fingers.
The policy is said to cover Ferrera’s smile, including her teeth and gums. A spokesman for Lloyd’s of London said that she is “covered for any reasonable and necessary dental treatment costs or expenses that result from accidental injury during the term of her policy.”
The policy was taken out by Aquafresh White Trays.
Ferrera had this to say about the whole thing: “It’s very flattering to have my smile insured for $10 million; it’s not something that I ever imagined happening.”
The 28-year-old Ferrera is best known for her role as Betty Suarez on the aforementioned TV show. Her character is an ugly-duckling type, complete with a mouthful of big, metal braces. The actress and the show won numerous awards, including Golden Globes, People’s Choice Awards, Kids’ Choice Awards, and more.
About Aquafresh White Trays
Aquafresh White Trays are a teeth-whitening product containing a special whitening gel ingredient. The product is designed to mold to teeth and even whiten the areas between teeth. The trays are soft, flexible, and pre-filled, and are designed to deliver visibly whiter teeth in as little as three days.
“New Aquafresh White Trays are more convenient and easier-to-use than the other at-home whitening products currently available,” said Senior Brand Manager for Aquafresh White Trays Michele Klingensmith. “You use them for 30-45 minutes just once a day for a week. We’ve had many consumers tell us that they love them because they don’t slip like strips or leave messy gel on their fingers.”
According to Ferrera: “I’m proud to partner with Aquafresh White Trays in its commitment to support Smiles for Success, which is a great organization that provides much needed dental care to women as they’re moving from welfare into the workforce. This donation from Aquafresh White Trays is a significant amount of money for this cause and will help the women they support to face the world with confidence—and that’s something to smile about.”
About Smiles for Success
Smiles for Success was established in 1995 by members from the American Association of Women Dentists (AAWD). It offers free dental care to female graduates of accredited job readiness and placement programs, as well as other community-based agencies, religious institutions, or rehabilitative systems. The program covers the cost of basic dental care including cleanings, fillings, and root extractions.
According to a PRNewswire press release on Smiles for Success: “Women having job interviews for the first time with decayed, missing or damaged teeth are often self-conscious and embarrassed. They may try to hide their smiles, in addition to coping with oral pain, making it more difficult for them to put their best foot forward during their job search.”
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